At Agency, I was very proud to be able to pitch a brand concept for the Marriage Equality campaign. The concept was designed around the simple symbol combining both an 'equals' symbol, and a call to action - #yes. A call to vote #yes in a plebiscite, and to say #yes to Marriage Equality in every setting.
To extend the brand, we created a series of patterns, drawn from relevant symbols - the arrow and cross for each gender, rings for marriage, and hearts for love. They can be substituted into the logo for variety, or used as brand elements throughout collateral designs.
In addition, the logo can accomodate variations for relevant actions - becoming #vote yes, or #why yes as the situation demands. A flexible and equal design to say #yes in every way.