Finance Sector Union Branding • brand strategy, brand identity design

The Finance Sector Union needed to recreate and modernise their brand - and they wanted an identity that wouldn’t look out of place next to the major financial institutions and banks that they work with. They wanted the finance sector workers they represent to feel pride in their union, and feel inspired to display their membership to the world.

To create something that spoke to their particular audience, I looked to the movement of financial charts and graphs, and created a logo that represents the unified strength of the union. Each segment by itself may be small, but when they come together they form a larger and greater whole that protects and inspires its members.