Project Rockit interactive anti-bullying • Art direction, design and digital strategy
Project Rockit Online is Australia's first youth-led anti-(cyber)bullying initiative, run in Australian schools to teach young kids how to effectively confront and deal with harrassment and bullying off and online.

At Agency, we worked with Project Rockit to create the multimedia online workshops. In consultation with the students, I created the digital strategy, wireframes and art directed and designed the experiences to ensure that the workshops spoke to them in their own language.

The experience featured a range of gamified interactive exercises to build practical skills to deal with bullying, including Project Rockit's own social media platform, and a rich interactive environment featuring games, animation, sound and video.

And after the workshops, 96% of young people said they felt more empowered to challenge bullying.