The Campaign for Australian Aid needed to raise awareness about the devastating effects of cuts to Australia's overseas aid budget on important charity and humanitarian efforts. To attract people who wouldn't normally engage with charity issues, we created 'The Fairness Test'.
The Fairness Test is a distractifying social media campaign and quiz measuring not only your fairness as an individual, but prompting you to think about the impacts of cuts to international aid and development.
At the test's conclusion, users were given an individual Fairness Personality they could share with their friends to raise awareness - and asked to sign up to the Campaign for Australian aid, to support Australia's amazing efforts to provide humanitarian aid, and more fairness all around the world.
• 85% completion rate
• 10,000+ new campaign supporters
• AGDA Award Finalist
• Silver Sydney Design Award